Say no to body shaming – in all shapes and sizes

Body image is always a touchy subject – we’re all judged by how we look and we all judge each other, even if we don’t realize it.

Victoria’s Secret has dominated the lingerie market for years, with their Super Model ‘Angels’putting on multi-million dollar shows and prestigious advertising campaigns all over the globe. They also make the most headlines for how their models look. Past Angels include fashion legends Kate Moss and Naomi Campbell, who’ve passed on their wings to the likes of Adriana Lima, Lily Aldridge and Candice Swanepoel. If you Google these women (I don’t know, maybe you live under a rock and have no idea who they are) there’s no denying these are incredibly beautiful women, with amazing, but very similar body types…

On Monday US plus-size clothing chain Lane Bryant, launched the #ImNoAngel campaign to advertise their new lingerie line Cacique. 

“The women who wear Cacique know that sexy comes in many shapes and sizes. They’re no angels—and they own it. Join the women who are redefining sexy by posting your personal statement of confidence using the hashtag #ImNoAngel.”

Image © Lane Bryant
Image © Lane Bryant

This not-so-subtle reference to Victoria’s Secret, aims to break traditional beauty standards and re-brand the plus size market.

They’re not the only brand with this goal, with UK based Curvy Kate previously bringing out a similar campaign, using ‘real women’ they found through open casting calls.

‘The Perfect Body’, shows a number of women of different races, ages and body shapes.

Image © Curvy Kate
Image © Curvy Kate

This ad came about after Victoria’s Secret used the same phrase within one of their marketing campaigns and were forced to change it. Criticism saying it was ‘fat shaming’ and ‘unrealistic’ to show a group of very slim models and allude to them being ‘perfect’ led to the wording being changed to “a body for everybody”.

perfectbody_3087399bvicsecret_3097717bCelebrating women of all sizes within the fashion industry is something I am of course all for – however, the way in which campaigns like #ImNoAngel go about it leaves a bad taste in my mouth.

With such a high focus on curves making a woman sexy, does this not give the impression that slimmer women aren’t?

Victoria’s Secret Angels can in no way demonstrate how the majority of women look, however surely nor can images of larger ‘plus-size’ women – we don’t all fall into those categories – and to pin them against each other isn’t going to help anyone.

Every woman can be sexy, no matter what shape or size – be that a size 16 or a size 6.

tumblr_mqasitubNk1rts5m4o1_1280To call someone fat is seen as a major insult.

Yet how often do you see people, especially women, being slated for being too skinny?

“Go eat a sandwich”

“You look anorexic”

“Walking skeleton” 

Body shaming comes in all shapes and sizes.

Take Meghan Trainor’s hit single, ‘All about that Bass.’ It has launched her career and is so damn catchy you can’t help but hum it to yourself for a good few hours after hearing it, but she has faced major criticism for ‘skinny shaming’ with both the message of the song and it’s lyrics.

I’m bringing booty back
Go ‘head and tell them skinny bitches that
No, I’m just playing, I know you think you’re fat
But I’m here to tell you…
Every inch of you is perfect from the bottom to the top

Imagine the outcry if you changed the word ‘skinny’ for ‘fat’ in that line.


Don’t get me wrong, I don’t majorly have anything against Meghan (and I’ve definitely watched the video more than just a few times and thought about learning the dance routine) I applaud her for being comfortable in her own skin and making damn sure everybody knows about it, but we need to remember that everyone is entitled to that feeling – no matter what race, sex or size they are.

R x

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5 thoughts on “Say no to body shaming – in all shapes and sizes

  1. Thank you for writing this. I wrote a post a while ago about skinny shaming and how it’s just as harmful as fat shaming. Shaming women for what they look like at all is negative. It’s upsetting to me that some people shame skinny women as some twisted way to “empower” women who aren’t quite as skinny. To me, that’s not empowerment. It’s just continuing to shame women for how they look. It’s just bullying women. I hope for a day when we celebrate women of all sizes.

    Liked by 1 person

  2. I agree with your entry, I really do, but I don’t remember the outcry being enormous when the pussycat dolls sang “don’t you wish your girlfriend was thin /hot like me?”. But other than that, dead on!


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